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Online marketing inside out - Brandon Eley

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DATUM: januari 2011
ISBN: 9789058714459
TAAL: Nederlands
SCHRIJVER: Brandon Eley


Dat het internet niet meer weg te denken is , weet iedereen. Dus zeker elke marketeer. En dat je met traditionele marketingacties steeds minder bereikt, weten ze ook. Maar wat dan wel? Dit boek laat overtuigend zien hoe je de duizenden en duizenden potentiële klanten op het net kunt bereiken door podcasting, blogs, social media (LinkedIn, Facebook, Twitter), video, email marketing, affiliate marketing, online advertising etc etc.Laten we eerlijk zijn: veruit de meeste marketeers hebben in hun opleiding nooit iets gehad over online marketing. De veranderingen gaan zo snel dat je je niet meer kunt permitteren een beetje te experimenteren en zo in de praktijk die kennis op te doen. Dan mis je de boot. Met dit boek ben je wel in een klap up to date, en blijf je je concurrent een stap voor!

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