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Perceptions and evaluations of assortment variety - E. van Herpen

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FORMAAT: PDF EPUB MOBI TXT FB2
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DIMENSIE: 8,67
ISBN: 9789056680947
TAAL: Nederlands
SCHRIJVER: E. van Herpen

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Perceptions and evaluations of assortment variety

...80947 - 210: Department(s) Marketing and Consumer Behaviour MGS: Publication type: Dissertation of WU staff at other university: Publication year: 2001: Keyword(s) Perceptions and evaluations of assortment variety ... Assortment Variety Affects Assortment Attractiveness: A ... ... . toon extra info. Henrica Wilhelmina Ida van Herpen. Auteur(s) Herpen, H.W.I. van: Uitgever: Tilburg : CentER: Jaar van uitgave: 2001: Pagina's: VII, 210 p: Titel van reeks: Dissertation series / Center for Economic Research, Tilburg University (94) Title: Perceptions and Evaluations of Assortment Variety: Author: Herpen, van E. Date issued: 2001: Access: Open Access: Reference(s) producten, perceptie ... Perceptions of Assortment Variety: The Effects of Congruency between Consumer's Internal and Retailer's External Organization This re ... Perceptions and evaluations of assortment variety ... ... . Date issued: 2001: Access: Open Access: Reference(s) producten, perceptie ... Perceptions of Assortment Variety: The Effects of Congruency between Consumer's Internal and Retailer's External Organization This research shows that consumers' perceptions of variety and satisfaction are dependent upon how the assortment is organized, both internally by the consumer and externally by the retailer. Perceptions of Assortment Variety: The Effects of Congruency between Consumer's Internal and Retailer's External Organization ... making evaluations (Sujan 1985). Consumers evaluate the new stimulus (in our case, the assortment display) in terms of their prior knowledge of the category. Variety perception also matters when the variety-seeking motive operates. Retailers care about variety because customers value variety. Therefore, it is important to understand how people perceive the variety contained in an assortment and how these perceptions influence satisfaction and store choice. Request PDF | Effects of intuitive judgments on consumer assortment evaluations | Purpose - This paper aims to apply intuition theory to clarify consumers' assortment evaluations. For each ... The Influence of Assortme...